Why is branding so important for your business?
In a world so focused on the Internet, branding can help convince consumers to choose your business over your competitors. It can spark creativity in your marketing and help increase your influence.
We will continue to see branding change and evolve throughout this year, but use these branding trends for 2017 to help your business succeed in the coming months.
2017 Branding Trends
1. Design Centricity
One of the most important branding trends this year is design centricity, that is, focusing customer experience on the design.
One of the best ways to do that is to bring in a designer that has a solid understanding of design, business, financing, and coding. It’s no longer enough to be good with Photoshop, you need someone that understands people, too.
2. Pantone Color of the Year: Greenery
Pantone’s color of the year for 2017 is Greenery, used to represent the essential societal and design trends for this year.
Greenery represents the mindfulness and political turmoil that exists now, but also branding based on saving the environment and overall organic nature. Use this color to help expand your iconography and graphic design for your brand.
3. Virtual Experiences
Virtual Reality can increase emotional attachment to a brand by 27%, so expect to see branding take on this technology this year.
Make sure that you focus on high-quality content this year and you too can create effective consumer engagement.
4. Artificial Intelligence
Branding trends 2017 will also see the beginning of Artificial Intelligence to help with branding and growing businesses.
AI technology will increase sales by taking over tasks that you might be too busy for, such as answering questions, acting as virtual assistants, and helping with complex business algorithms.
In turn, you’ll have more time to help your business thrive.
A sharing economy allows consumers to share anything, anywhere, anytime for an affordable price.
Companies can no longer ignore this fact as it is continuing to grow, so factor this into your branding. Considering your value exchange, collaborating with others, and sharing your assets are just the beginning of this trend for 2017.
6. Environmental Friendly
As the future of environmental protections is currently up in the air, you will see businesses stepping in to help out.
To help your business get in on this trend, make sure that you provide:
- A Strong Environmental Backstory
- Environmental Authenticity
Focusing on these factors will certainly help you stand out amongst the green business competitors.
With such a crowded marketplace, make sure that yours has the branding authenticity to be distinct in the crowd.
Consumers will choose a company if they are more authentic than others, especially on social media, so hone in on that. Make sure that your branding is consistent and demonstrate how much you believe in your business to find success.
Last but not least, for this year’s branding trends, is a focus on simple branding. Simple brand experiences will help you outperform your competitors in 2017.
In fact, 64% of consumers are more willing to pay for simplicity and 61% of consumers are more likely to recommend a simple brand.
Use this to your advantage and adapt your branding strategy to find business success.